Year: 2023

Ningbo ABST Daily Necessities Co., Ltd. (ABST) was founded in 2013 as a family amusement solution provider and a large-scale industry and trade integrated company with children’s home furnishing as its core business. ABST has long been committed to providing every mother and child with safer, more interesting and more considerate products and services, creating a better lifestyle, and allowing millions of families to enjoy a happier and more secure life. “Better look at issues from the consumer’s perspective” Mr. Yu Yongqing, the founder and chairman of ABST, once participated in several product projects of well-known brand companies such as Haier and Fotile as an engineering technician, during which he continued to accumulate mature manufacturing and management experience. In the process of participating in the work, with his high sensitivity to products and markets, Mr. Yu Yongqing had a deeper thinking about the industry: What is a “good product”? What exactly do consumers need? How to bring more and better ideas to market? With these questions in mind, Mr. Yu Yongqing resolutely chose to resign and start a business, taking the first step to realize his dream. From this, the design concept of ABST began to take shape. In the early days of entrepreneurship, Mr. Yu Yongqing entered the children’s products industry with a like-minded friend. With the birth of a new life in the family, he paid more attention to children’s growth and education. Facing the maternal and infant product market at that time, he was keenly aware of the market gap in China’s children’s enlightenment education and educational products, and thus determined the product development direction of ABST. “Professional, precise and new – the success of the first fence” From market research to creative design, from independent production to domestic and foreign market cooperation, ABST focuses on the entire life cycle of each product’s research and development. Market research stage – refinement: ABST always maintains keen market insight and flexible adaptability, conducts market research and analysis, understands consumer needs and trends, further subdivides the existing maternal and infant market, and believes that the enlightenment stage What children need is a safe, environmentally friendly and educational environment, which also provides direction for our company’s subsequent product design; Product design stage – innovation: ABST pays attention to product details and user experience, and has the ultimate pursuit of product design. Establish IP, create differentiation, increase brand recognition, and always insist on creating new products in terms of functional structure, appearance design, etc. to meet the needs of modern families for children’s growth solutions. Independent production stage – specialization: ABST uses its technical background and experience to conduct product development and production, actively learns from leading industry platforms and hires technical consultants to make up for its own shortcomings, successfully solving one R&D problem after another and helping enterprises growing up. ​ ABST adheres to its mission to become the industry leader, actively invests in research and development, and is committed to innovation and quality to lead the development of the industry. Although the company only had a 600-square-meter factory building and more than 20 employees in its early days, it has never lowered its requirements for product development. As a result, the first fence product was successfully developed and quickly achieved great success in the market. “Move forward bravely, never slack off, and continue to grow bigger” As the first toy company in the industry with an independent R&D team, in order to continuously improve product R&D capabilities and design levels, ABST not only continues to recruit outstanding design engineers, but also actively maintains close contact with schools and cutting-edge design institutions to coordinate its own production Department and other excellent material suppliers work together to create high-standard children’s toys that are “safe, high-end, fun, and humane.” Create a new product design policy that coexists “appearance” and “practicality”, and synchronizes “safety” and “innovation” to provide users with products and services suitable for different ages and national styles. Through continuous efforts and accumulation in the early stage, ABST’s market share quickly jumped to the first place in the industry. This huge progress only took one year. Our company has also expanded its production scale to a 3000m² factory building and more than 60 employees, and established a second factory. In addition to continuously optimizing the pillar product – children’s fence, our company continues to work hard to expand product categories, and has successfully developed and produced new products such as children’s slides, rocking horses, children’s tables and chairs, etc., helping tens of thousands of families successfully build “children’s playpens” that meet their needs. Children’s indoor growth paradise”. As of August 2015, ABST continued to expand and establish a third factory, which tripled its original size. The rapid development and industry influence during this period have won ABST more cooperation opportunities at home and abroad. “Disagreement? Hold on!” “The road to growth is always tortuous,” but ABST has always believed that opportunities and challenges coexist, and has been working hard to solve serious problems one after another such as the company’s development direction and business operations. For example, in the face of industrial function diversion and personnel instability, the company adopts a sincere attitude and provides high salaries to ensure that employees can work with peace of mind and feel a sense of belonging, stimulate work enthusiasm and creativity, and contribute to corporate development. In the later stages of ABST team building, the core partners also had differences in business philosophy: “Should we switch to low-price distribution? Or should we insist on high-quality products?” One of the partners advocated reducing product costs and quickly capturing market share with a low-price strategy. Mr. Yu Yongqing deeply feels that this strategy may achieve good results in the short term, but in the long term, it will only do more harm than good to improve a company’s brand image and competitiveness. The final result is still not worth the loss. On the contrary, companies insisting on high-quality products may not be an easy path, but

On a sunny weekend, designer Miya decided to create a special rocking horse for her five-year-old son Max. This is not just an ordinary toy, but Miya poured effort and creativity into the work, she hopes that through this unicorn shake horse, let Max in the process of playing, feel the warmth and companionship of maternal love. Miya spent a lot of time researching the rocking horses on the market, but felt that they all lacked personality and creativity. So I set out to design my own rocking horse. She wanted a safe and fun toy that would help Max exercise and develop his mind.

One day on the weekend, the designer Miya took his children to the kindergarten for a walk. There are many children in the park. They play in the park every day. The children’s favorite is the big children’s slide. This slide is candy-colored, and its tall face stands in the middle of the park, making children want to play for a while after seeing it. When he got closer to see the slide in the park, he saw it was worn out and didn’t look safe. This made him very concerned about the safety of the children. So, Miya began to think about how to design a safer and more creative children’s slide. He began to conduct a lot of research and investigation to understand the design principles and safety standards of children’s slides. At the same time, he also communicated with some children’s play experts to get more inspiration and suggestions. After several months of hard work, many attempts and improvements, Miya finally designed a brand new children’s slide. This slide is made of high-strength and environmentally friendly materials, with a firm and reliable structure that can withstand greater weight and impact. At the same time, the slope and speed of the slide are also carefully adjusted, so that children can feel stimulation and fun while playing, while ensuring safety. This children’s slide adopts an ocean-themed design and looks like a cute dolphin. Its body presents a streamlined arc, as if a graceful dolphin is swimming in the water. Both sides of the slide are designed to be heightened, and the height of the slide is moderate, which is very suitable for children aged 3-8. Let the children run, slide and play to their heart’s content. At the same time, the slide is also equipped with multiple safety protection measures, such as anti-skid strips, guardrails, etc., to ensure the safety of children. This slide also has the following features:1. High safety: Children’s slides should undergo strict testing and certification to ensure that they meet national safety standards. At the same time, the material and structure of the slide should also be strong and durable, not easy to be damaged and deformed.2. Reasonable design: The height, slope, speed and other parameters of children’s slides should be adjusted according to children of different ages to ensure their safety and comfort during play. In addition, the shape and color of the slide should also be in line with the children’s aesthetics and interests.3. Easy to clean: Children’s slides are often touched and used by children, so they need to be cleaned and disinfected frequently. A good children’s slide should be easy to clean and not easy to breed bacteria and viruses. This ocean slide is a favorite with kids because it’s not only fun and exciting, but also improves their coordination and balance. In recent years, with people’s emphasis on children’s safety, children’s slides have also received widespread attention and recognition in the market.Parents hope to buy cost-effective children’s slide products on the premise of ensuring the safety of their children. Good children’s slide products can bring happiness and growth opportunities to children. It can not only free hands, but also allow children to grow up happily and healthily.